Examples

Spotify B2C

Lovable B2B

Airbnb B2C

Figma B2C

NN/g B2B

ChatGPT B2C

Built as skills for AI. Use it however you work.

Feed in research transcripts, reviews, or survey responses. VAM surfaces the values your users actually hold across B2C or B2B contexts.

Point it at any designed artifact. VAM reads the design decisions and tells you what values you’re expressing and where the gaps are.

Start from a value you need to activate. VAM returns the emotional targets, behavioral principles, and concrete design moves.

The skill files, guidance, and occasional updates. That’s it.

Want to bring the Value Activation Model to your team? Get in touch